Studio notes
Type is the first voice a reader hears. Before they parse an argument, they feel rhythm: line length, weight, and the space between blocks. We treat that feeling as engineering, not ornament.
On public CAOD pages we prefer system fonts you already have. That choice removes a network request, keeps pages fast, and avoids the fashion cycle of display faces. Headings carry structure. Body copy carries thought. Nothing shouts for attention it has not earned.
We set generous line height and keep measure readable on a phone without zoom. We do not centre long paragraphs. We do not shrink text to fit more words on screen. Density is not seriousness.
Punctuation stays plain. UK spelling. Complete sentences. A heading matches the paragraph beneath it or we rewrite one of them.
Type also means knowing when to stop. A page that needs six weights and four sizes is usually a page that has not decided what it is saying. See On finish and On craft for the rest of the studio habit.