Reference
House style is the set of small rules that keep different pages sounding like one studio wrote them.
Language
UK English. Complete sentences. Plain punctuation. No em dashes. Headings in sentence case unless they are product names.
Names
CAOD is the public name. Tidalux Ltd is the legal entity. Tagline: Concept to container. Do not invent alternate slogans in partner copy.
Links
Link text says where you land. Avoid "click here". Prefer stable URLs on caod.ch and product domains over screenshots of staging.
Marks
Five small flags name home ground and the bases. See On colour and Marks.
Contact
Public correspondence: con@caod.ch. Press boilerplate: Press and partners.
Privacy
Do not claim "we never collect data" across all CAOD products. Each app describes its own practice. Public pages here do not use third-party analytics.